May 14 (UPI) -- The Dallas Cowboys will host the Kansas City Chiefs on Thanksgiving Day at AT&T Stadium, the NFL announced Wednesday.

Star quarterback Patrick Mahomes and the Chiefs will face the Cowboys at 4:30 p.m. EDT Nov. 27 in Dallas. The game will air on CBS and Paramount+.

The Thanksgiving Day matchup also was revealed on CBS Mornings.

"You think about these two franchises, the biggest brands in the game today," CBS analyst and Hall of Fame coach Bill Cowher said. "We talk about this window, the 4:30 window on Thanksgiving Day, has historically been the most-viewed game in the history of the regular season through the years."

EXCLUSIVE: @CBSSports' @CowherCBS reveals a marquee Thanksgiving Day matchup between the Dallas Cowboys and the Kansas City Chiefs on @CBS.