Kim Kardashian is taking her rapidly-growing £3billion Skims fashion empire to London with the launch of its first UK store on Regent Street.
The billionaire celebrity's shapewear and swimwear brand has revealed it is moving into the former Ted Baker flagship store at number 245-247.
The new store will open in summer 2026 at the site which has been empty since last August after all Ted Baker UK outlets were shut when the company collapsed.
Skims was set up six years ago by Kardashian with British entrepreneur and fashion designer Emma Grede and her husband Jens Grede who is from Sweden.
It has seen fast growth thanks to its popularity among Kardashian's huge fan base and was valued at $4billion (£3billion) following a funding round two years ago.
