Google Says End of ‘De Minimis’ Exemption to Pose Headwind

Google expects a headwind from the Trump administration’s plan to close a loophole that previously waived tariffs on shipments coming into the country valued at less than $800, an executive said in a call with analysts on Thursday. The change to what is known as the de minimis exception will create a “slight headwind” for Google’s $31 billion ad business in 2025, primarily from retailers based in the Asia-Pacific region, said Philipp Schindler, Google’s chief business officer. “We’re obviously not immune to the macro environment,” Schindler said.

The Wall Street Journal

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