Google opts out of standalone prompt for third-party cookies

Anthony Chavez, vice president of the Google-backed Privacy Sandbox initiative, said in July that Google would introduce a new experience in Chrome to let people make an informed choice that applies across their web browsing. The announcement comes as Alphabet faces legal pressure, after a U.S. judge recently ruled that Google maintains illegal monopolies in online advertising technology — a decision that could potentially lead to a court-ordered breakup of its ad tech business. Last year, the tech giant scrapped longstanding plans to remove third-party cookies, the tiny packets of code that track users' activity across the internet, from Chrome after advertisers raised concerns that a removal would limit their ability to collect information for personalizing ads, leaving them dependent on Google's own user databases.