Like its rival, Google, Amazon has launched an AI-powered video generator -- but it's only for advertisers at the moment, and somewhat limited in what it can do.
Today at its Accelerate conference, Amazon unveiled Video Generator, which turns a single product image into video showcases of that product after some amount of processing. The company says that the tool can curate "custom," AI-generated videos that "showcase a product’s features" at no additional cost.
"[Videos from Video Generator] leverage Amazon's unique retail insights to vividly bring a product story to life in ways that are relevant to customers," Amazon writes in a blog post.
https://www.youtube.com/watch?v=dx291Tn-VWg&t=3s
In a statement, Amazon Ads VP Jay Richman said that Video Generator, which is currently in beta for select U.S. advertisers (and specifically for Sponsored Brands campaigns), will be fine-tuned over the next several months ahead of a wider release.