GameStop stock (GME) rocketed higher after a YouTube account believed to be tied to investor Keith Gill, also known as "Roaring Kitty" on social media, posted a livestream scheduled for Friday at noon ET.

Shares in the video game retailer jumped 33% in pre-market trading on Friday, after rising 47% in Thursday's session.

After the market close on Thursday, Reddit user DeepF***ingValue, an account previously tied to Gill, posted a new screenshot purporting to show their portfolio ballooning to $586 million, including GameStop stock holdings and unexercised options positions.

DeepF***ingValue's purported GameStop holdings. (Screenshot via Reddit)

Earlier this week, the same user revealed they'd paid $175 million for a position in GameStop at that time valued closer to $210 million. Shares surged following that disclosure too.