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here are moments when Nigella Lawson wonders whether it is time for a career change. “Every now and then I dream of having beehives,” the domestic goddess tells me one afternoon over Zoom — her camera is off so I am listening to her instantly soothing voice float out from a little black box on my screen. We are speaking a few days before Lawson launches a competition with the online supermarket Ocado, with whom she has a partnership, to find Britain’s next “honey hero”. “I follow the British Beekeepers Association on Instagram and they have an ‘adopt a hive’ initiative, so I wouldn’t have to do much. They put the hives up for you and they collect the honey but they use your space.

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